Sources

Every animal fact in The Lure comes from one of these. If something here is wrong, the code is open and corrections are welcome.

The animals and the scams

The mimic octopus

The giant siphonophore

The hatchetfish

The deep‑sea anglerfish

Landmarks on the way down

The questions

Every message, call, shop and link in the challenges is made up for practice, using the patterns real scams follow. The hard-mode attacks (fake CAPTCHAs, QR code scams, invoice redirection, MFA fatigue, account takeover, fake login pop-ups, fake search ads, callback phishing, fake recruiters and SIM swaps) are all real techniques; the examples of them are invented. The brands (Northway Bank, ParcelPost, HM Tax Office and the rest) are invented, and the phone numbers come from the ranges Ofcom keeps aside for fiction, so none of them is real.

The depth gauge

The gauge shows typical open-ocean values: pressure rises about one atmosphere every 10 metres, sunlight fades to around 1% by 200 metres and is gone below 1,000 metres, and deep water below about 200 metres averages about 4 °C. Real water varies by place and season. The sound, when you turn it on, is made live in your browser.

Photos

Photos are seen through the glass lens, so they are cropped to a circle and gently distorted at the edge; two studio photos get a deep-water tint, and the aquarium photo of the beluga is colour-graded to deep-water green. Share-alike photos stay under their original licence.

Reporting scams in the UK

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